Top 10 Online Reputation Management Tools

What’s the very first impression that people get when they search for your company? In this era of instant everything, an online reputation matters a lot!

A single review, a single tweet, or a single post can shatter or establish your trustworthiness before millions of prospective customers in the fast-changing trends of India’s online shopping forums.

From establishing trust for a small start-up to building customer loyalty for a nascent brand or handling feedback of a mature company, ORM tools are the online bodyguards you would ever require!

These tools monitor, maintain, and maximize your brand’s online presence so that your reputation is unshakeable, regardless of where your audience is discussing you.

So, are you ready to dive into the top 10 Online Reputation Management Tools in India to maintain your brand’s reputation squeaky clean? Let’s begin!

What is Online Reputation Management?

Online reputation management is a goal-oriented practice comprising monitoring, affecting, and holding public opinion of a company or a person in the online context.

In a nutshell, it entails a vast array of actions aimed at people looking for a brand online posting positive content in place of negatives.

Significance of Online Reputation Management Tools

Today, in the age of the digital world, the perception of the consumer has been taken over by online content.

6 main reasons why ORM is extremely crucial today-

1. Establishing Trust and Credibility

A good reputation online will build trust among potential customers. Consumers prefer to interact more with companies that they find to be trustworthy, which can be seen in their online ratings and reviews.

Most research for a consumer usually begins by reading reviews when thinking about purchasing particular items in such places. 

Thus, an excellent reputation will play an active role in decision-making favorably for such products/brands.

2. Increased Satisfaction of Customers

Managing active feedback, show it implies caring about your opinions thereby showing higher satisfaction as well as being attached.

Customer experiences that arise as outcomes can frame interactions with your consumers in the long term.

3. Search Engine Optimization

Good reviews on the Internet and regular customer interaction help enhance brand visibility.

This implies that more customers will be likely to discover the brand while searching for related products or services.

4. Crisis Management

ORM facilitates avoiding and dealing with a crisis. Through monitoring online views, a company can be alerted to any issue and take effective action that will cut short the reputation damage.

5. Competitive Advantage

An online company that possesses a great and strong online reputation sets it apart from the competition, for which an effective ORM strategy is poised to put it in a favorable position to acquire more clients and keep clients.

6. Customer Service Initiatives

The way a business handles the negative reviews or comments when it encounters them can mean a great deal to indicate how far a business will go with its customer service efforts.

The right reaction from such dissatisfied customers leans towards turning them into loyal and strong brand ambassadors for further improvement.

Trust establishment, shaping consumer action, enhanced visibility, and acquiring a competitive edge in the online market are ingrained in good online reputation management.

Fundamental Elements of Online Reputation Management

Fundamental elements of online reputation management, or ORM, that will propel a brand or personality to successfully tackle how they are seen online are:

Social Listening : It is the act of tracking online discussions regarding a brand across various platforms to receive real-time insights into people’s views.

Negative comments can be addressed by brands in real-time, and the crisis can be nipped in the bud.

Effective Communication: Clear and consistent communication with the personality of the brand is needed.

The clearer a brand is, the more it will be trusted by the audience since people prefer brands that speak openly and honestly.

Timely Responses: A business should reply to negative as well as positive customer comments in time.

A planned communication strategy will make sure that replies are timely as well as constructive, thereby avoiding reputational risks.

Content Generation: Developing valuable and relevant content fuels the brand’s online reputation.

It comprises driving user-generated content such as reviews and testimonials that can have a positive impact on potential customers’ perceptions.

Crisis Management Plan: The initial area to focus in ORM strategy would be to develop an active crisis plan for the negative situations that could befall them.

A decent plan consists of roles, communication strategy, and solution options.

By combining these as an ORM strategy, business organizations can set out towards online reputation and creating trust with the audience as well as risk diminishment with adverse publicity.

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Top 10 Online Reputation Management Tools 

1. Reputology

Reputology is a web-based reputation management tool that enables you to monitor, manage, and analyze your company’s online review from one instrument panel.

It also has a free version that provides minimal review monitoring features.

You are able to monitor your company’s reputation online since it tracks more than 100 websites, reviews, and social sites.

Key Features :

• Monitor reviews and track social media on one single dashboard.
• It tracks every industry-specific review site.
• Converts bad reviews to actionable customer service tickets.
• Effectively uses a decision tree for negative feedback.

Reputology Pros

• Reputology provides you with real-time sentiment updates with semantic analysis technology.
• It automatically emails you to keep you up-to-date with any new reviews. This way, you can quickly address any negative reviews.
• It allows you to make the most of your team experience by assigning individual reviews to the appropriate team members. This minimizes unnecessary back-and-forth communication and ensures tasks are completed efficiently and effectively.

Reputology Cons

• You must pay for a separate tool to reply to reviews within Reputology’s dashboard.
• Limited engagement features.
• Lacks content creation features.

Reputology Pricing

Reputoly pricing plans start at $10 – $49 /month/location and it offers a 7-day free trial.

2. Mention

Mention is a multifaceted online reputation management platform. In addition to monitoring mentions regarding your brand, it enables you to schedule and publish posts for Facebook, Instagram, Twitter, and LinkedIn.

Mention assists you in monitoring brand mentions on the web in real time. The free version provides limited monitoring, but it’s a great choice for someone or a small business who wants to keep their reputation in check.

Its dashboard enables you to communicate with leads and customers on Twitter or Facebook.

Key Features :

• This enables the monitoring of mentions of the brand in online conversations.
• Its user interface is simple, so easy navigation is guaranteed.
• Information is provided in minute details right at your fingertips.
• It tracks several facets of brand awareness and reputation.
• Note on Limitations: Sometimes, it gives irrelevant results that are annoying and time-consuming.

Mention Pros

• Mentions makes it easy to keep track of your brand through its friendly interface.
• It helps you shape your brand image through post-generation and scheduling.
• Improves your online reputation management strategy by assigning tasks to different team members.

Mention Cons

• Historical data is available only on Mention’s most expensive plan. Without it, you can’t identify patterns and recurring issues that may affect your reputation.
• Limited number of alerts for each plan may restrict your ability to effectively monitor competitors or industry trends.
• You can’t monitor your brand reputation on LinkedIn unless you subscribe to Mention’s custom plan.

Mention Pricing

Mention’s plans start at $49 and there’s a free trial available.

3.Google Alerts

Google Alerts is a service provided by Google in the form of monitoring changes in content and notifying users when new results to the search terms they enter are available, e.g., web pages, newspaper stories, blogs, or scientific studies.

Being a good keyword tracking tool, Google Alerts informs users about a particular topic, keyword, or mention on other online sources.

Therefore, it is a strong tool beneficial to companies: monitoring industry trends and competitor mentions, customer feedback, etc.

You may enhance your brand’s online presence with Google Alerts and make more informed marketing decisions. The service is totally free for public use with alerts sent via email.

Key Features :

• Free of Cost: It doesn’t cost one anything so anyone can utilize it.
• Easy Installation of Keyword: The installation process for the keyword is relatively quite simple.
• Automatic Mail Updates: The updates will go directly to your mailbox.

Google Alerts Pros

• It’s free! You can even use Google Alerts to check the market sentiment before starting a business.
• Keeps your inbox organized by choosing how often Google should send you an email notification as it discovers your keywords online.
• It’s easy to set up and manage.

Google Alerts Cons

• You could miss important notifications if you incorrectly set up the keywords.
• Using Google Alerts may not be enough to manage your online reputation efficiently. In addition to brand monitoring, you should engage with clients, create content, and be active on social media, especially those known for fostering B2B relationships, such as LinkedIn.

4. BirdEye 

This is an online reputation and customer experience management platform that enables companies to gather, organize, and manage reviews, feedback, and online communications from all sources.

BirdEye assists in making a brand’s online presence more vibrant by creating customer interaction as well as reputation management in the context of maintaining a good online reputation for the company.

You can post, interact, and report on most of the popular social media platforms like LinkedIn, Twitter, or Facebook.

Key Features :

• Customer Experience Monitoring: This provides the opportunity for businesses to monitor customer experiences related to a business. It increases growth.
• Unified Dashboard Management: The interaction with customers also allows managing and responding through the same dashboard.

 Birdeye Pros

• It allows you to focus on what matters the most for your online reputation by creating custom categories.
• Quickly reply to customers’ reviews through Birdeye’s dashboard.
• Not sure what to reply to a customer’s review? Birdeye helps you by providing response templates you can customize to fit your brand voice.
• It helps you increase your business’ review numbers by asking customers for reviews through email, website form, Facebook, text messages, and more.
• Increases your chance of getting more reviews by scheduling when you should contact a customer. It can be right after the sale or after a customized period.

 Birdeye Cons

• You can’t test Birdseye’s features for free as it offers no free trial or plan.
• Birdeye plans could be too expensive for smaller or starting businesses.
• Steep learning curve.

Birdeye Pricing

You have to contact Birdeye and provide your business details to find out about its pricing plans.

5. Brand24

Top Online Reputation Management (ORM) Tool and social media monitoring websites enable companies to monitor their brands’ online visibility, mentions, and discussions on various social media sites and platforms.

This ORM tool aggregates all mentions of your brand and allows you to view and respond within a few clicks.

Insight collection will assist businesses in obtaining information pertaining to the customer sentiment that is ongoing, tracking their competitors, and facilitate interaction with the appropriate type of audience.

Key Features :

• Brand awareness measurement: It helps find the extent of brand awareness and the online presence.
• Information from conversations: This would give information from the company about the online discussions made regarding the company.
• Genuine consumer feedback: Such access to genuine consumer feedback helps in making business decisions.

Brand24 Pros

• It gives you valuable insights into global market trends, customer preferences, and cultural nuances by tracking your brand mentions across 100+ languages.
• It helps you identify relevant results through advanced filters
• Brand24 prevents potential issues by detecting negative brand mentions and warning you.
• It helps you efficiently use resources by checking if the mention is coming from a known author or domain. This way, you prioritize responding to reviews that have the biggest impact on your brand’s reputation.
• With Brand24, you can identify new competitors by monitoring keywords relevant to your industry. You can also use it to study a new market before investing.

Brand24 Cons

• It might be too expensive for smaller businesses.
• It doesn’t integrate a feature that allows you to create social content.
• Its cheaper plans don’t monitor your brand across LinkedIn, Quora, YouTube, or other popular social media platforms.

Brand24 Pricing

Brand24 plans start at $99/month, and there’s a free trial available. However, costs add up when you go over the quota.

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6. Determ

Determ assists you in tracking your online reputation by scanning more than 100 million sources, no matter the language. It identifies all mentions of your brand or business and incorporates AI to examine the sentiment surrounding your business and how it evolves over time.

Determ Pros

• It helps you monitor your online reputation by displaying all mentions in a single dashboard. You can filter them by language, location, sentiment type, etc., to ensure relevant results.
• Determ helps you protect your brand reputation by notifying you when sentiment changes significantly. This allows you to address issues before they turn into crises.
• You can focus on specific social media platforms or news sites by choosing the sources you want Determ to track.
• Provides you with insightful analytics by adding detailed information such as source, interactions, race, and engagement rate to each mention.
• Determ has a mobile app available for Android and iOS, so you don’t miss any important mentions.

Determ Cons

• Its most advanced features, such as AI-powered insight, are available on its more expensive plans.
• It doesn’t offer a unified inbox for your social media account, so you can quickly engage with followers or connections.
• The limited number of queries may limit your ability to adjust your monitoring strategy to fit changing circumstances or priorities.

Determ Pricing

You have to contact Determ sales team to get an offer.

7. Reviewshake

Reviewshake is a streamlined online reputation management system that monitors your reputation on 85 review sources, such as Facebook, Yelp, Google, Tripadvisor, and many others.

In addition to monitoring for mentions regarding your business, Reviewshake targets obtaining more customer reviews.

Reviewshake Pros

• Revishake helps you get more reviews for your business by generating landing pages that you can send to former and existing clients.
• It helps build brand trust by automatically posting reviews on Twitter, Facebook, and Google.
• It allows you to better understand your brand or business reputation by comparing customers’ sentiment by region.

Reviewshake Cons

• Can’t shape your brand image as it doesn’t have a content creation feature.
• Might turn into an expensive solution if you go over the plan’s quota.

Reviewshake Pricing

Reviewshake plans start at $79/month and you can test any of its plans through the free trial.

8. Taplio

The LinkedIn audience possesses 2X the purchasing power of the general web audience.

If your customers’ favorite channel is LinkedIn, then you must use a LinkedIn-specific tool like Taplio.

Taplio enables you to control your online reputation through creating branded content, tracking brand mentions, and interacting with leads or customers.

Taplio Pros

• Content Creation
• LinkedIn Analytics
• Engagement Features
• Brand Monitoring

Taplio Cons

• Being a feature-heavy tool, Taplio requires initial familiarization to make the most of it.
• More suitable for those prioritizing value and features over budget constraints.

Taplio Pricing

Taplio plans start at $39, and you can try each of its plans through the 7-day free trial – no card required. Also, Taplio has a 30-day money-back guarantee.

9. Birdeye

Birdeye is an excellent online reputation management tool for monitoring your reputation and interacting with customers across various platforms. You can post, interact, and report on the most widely used social media platforms like LinkedIn, Twitter, or Facebook.

Birdeye Pros

• It allows you to focus on what matters the most for your online reputation by creating custom categories.
• Quickly reply to customers’ reviews through Birdeye’s dashboard.
• Not sure what to reply to a customer’s review? Birdeye helps you by providing response templates you can customize to fit your brand voice.
• It helps you increase your business’ review numbers by asking customers for reviews through email, website form, Facebook, text messages, and more.
• Increases your chance of getting more reviews by scheduling when you should contact a customer. It can be right after the sale or after a customized period.

Birdeye Cons

• You can’t test Birdeye’s features for free as it offers no free trial or plan.
• Birdeye plans could be too expensive for smaller or starting businesses.
• Steep learning curve.

Birdeye Pricing

You have to contact Birdeye and provide your business details to find out about its pricing plans.

10. YouScan

YouScan helps you monitor your brand’s online reputation closely, evaluate customer feedback, and segment your client’s list by interest, occupation, or demographics.

YouScan Pros

• YouScan notifies you of important mentions of your brand or business so you can quickly solve any issues.
• It helps you understand customers’ sentiment and market trends through in-depth analysis tools.
• YouScan gives you better insights into your customers’ preferences by analyzing user-generated images from over 500K sources.
• You can efficiently filter through gathered data with YouScan’s AI integration.

YouScan Cons

• It has a steep learning curve, requiring a time investment to use all of YouScan’s features.
• YouScan cost might be too expensive for small businesses of freelancers.
• You can’t use YouScan to reply to reviews or engage in other ways with leads or clients.

YouScan Pricing

YouScan plans start at $299/month, when billed manually.

Final Thoughts

Online reputation management, which is an important aspect of the virtual world, builds a barricade for corporations but produces a competitive advantage during this era of the internet. 

The 10 Best Online Reputation Management tools possess unique capabilities, ranging from real-time monitoring of social conversations to sentiment analysis through AI that allow corporations to understand, respond, and survive.

From demonstrating trust towards new customers to building positive relations with loyal shoppers, all tools on this list will accompany you throughout the journey of defending and promoting your image.

FAQs

1.Can negative reviews be eradicated using ORM tools?

While ORM tools may assist you in responding to negative reviews and improving your online reputation, they will not remove reviews themselves. You may, however, respond to negative reviews professionally, resolve customer grievances, and call for the removal of fraudulent reviews if they go against platform guidelines.

2.How do ORM tools help SEO?

ORM tools simplify SEO by bringing quality content in front of poor-quality content on the search result pages. By developing good reviews, testimonials, and blog entries, ORM tools advance your web reputation and enhance the page ranking of your site in the search engines. Webmasters even implement ORM campaigns in combination with off-page SEO.

3.Are paid ORM tools and free ORM tools of equal efficiency?

Free ORM tools contain minimal features and could be utilized by small companies or individuals. Paid ORM tools can provide excellent features like complete analysis, automatic notifications, and more monitoring opportunities.

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